i dont know when this started in the Philippines but based from a quick browse from Google search results, this started in the US this January 2010.
This move by BK generated mixed reactions (from "hell yeah!" to "this is stupid" and "it will generate lawsuits"). personally, i like it. when i saw the poster here (im in BK right now to study for an exam), i quickly thought its an interesting move. of course this is a product of market research and i wonder what their research told them to go for this unlikely move to serve beer.
im not much of a beer drinker myself lately so i wont benefit from this new menu. i just really find it interesting. maybe this move is safer for BK to do compared to McDonalds because BK's usual customers come from a certain age group and social class that are mostly responsible drinkers. that is the assumption.
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