was this an experiment of sorts?

its nice their company is now releasing singles that don't just rely on them singing catchy tunes and doing addictive dance moves. they are growing up (or growing old) and some might be feeling frustrated of not doing stuff that would make them look like real artists or singers (although being all-around performers/entertainers is already an impressive feat in itself). but this could have been much better if the video had a story to give life to the song.