the countdown begins

SNSD's album will be released on october 19 or one week from now. it was supposed to be released earlier this month but was delayed for weeks because of last minute change of plans. their company decided to have a simultaneous US release. with this news, it means they're finally testing the possibility of venturing into the US market.

whether they will be successful in the US remains a big unknown (i think). after their success in the japanese market (after conquering the korean market of course), the next place to go would be europe given that its been shown, through their company, that there are a lot of kpop non-asian fans in europe. so naturally, it appears the next frontier would be to promote in a european country. but for some reason, their company decided to check the possibility of extending their reach in the US market. they have proven themselves successful in dominating the asian region and have a great potential in doing the same in europe but they're taking a step further by seeing the possibility of taking on the US market.

obviously, hardcore fans would believe they will be successful. im not saying its impossible but the probability of succeeding depends on too many factors to give a good prediction of the outcome. i think their company will have to rely heavily on their US partner on how to make SNSD marketable in the US. the fact that the Wonder Girls didnt succeed already shows that being widely successful in one corner of the globe doesnt necessarily mean a good chance of penetrating the US market.

SNSD has two english speaking members because they were born in america and spent some time growing up in the US. but having two out of nine members who are fluent in english surely wont be enough. they do have a member who's good at studying and could probably rank third in english speaking if she's been studying well enough (i think the rest of the members have been studying english, maybe in preparation for a possible venture in the US market). in the case of their japanese promotions, only one member was fluent in japanese while the rest studied enough to speak a bit of conversational japanese. that was enough but in the case of japan, kpop was, and is, already popular there to begin with. so the language barrier isnt that burdensome in the promotion activities given there's already a healthy demand from the consumers even before they made their japanese debut album. in the US, with its "limited tolerance" for foreign culture, the language barrier will surely pose problems in promotion activities (unless their US partner manages to think of a way to remove this from the equation by coming up with an effective and creative promotion strategy).

but then again, SNSD's company's plans to venture in the US market is non-committal in a sense that it will only release a US edition of the SNSD album. other than that, there's no news of any other plans. reminds me of the Eraserhead's Aloha Milkyway album which had an Asian edition and released in the asian region, i think more specifically, south east asia. that didnt work and i think it became the start of the band's sharp decline. i remember criticizing the Eheads album as made for non-Filipinos and the band lost their essence in such album.

in a way, it seems the plan to limit the US activity to a simple album release is a good way to check whether there's a potential market in the US for SNSD at this point in time (i think thats also the reason that holding a SNSD concert in the philippines is very unlikely given that the album sales here isnt really that phenomenal or at least the reception of local fans reflects that the philippine market will not generate sufficient profit). but of course, spending money and effort to do this could mean that if things didnt turn out well, they will start brainstorming (for the album release opens the possibility of having a more reliable market research) on how to approach the US market since if things turn out well in europe and they sustain their momentum in asia, and given the possible limited period they have in promoting SNSD (i mean, popularity comes and goes and time is its biggest enemy. the same goes for the korean wave), they have to crack the code in succeeding in the US market before the opportunity to seize it expires. having an asian pop group with a potential to make an impact in the US isnt something thats easy to come by.